About BabyMallOnline & BabyVision

BabyMallOnline launched in 2005 with the mission to offer families with newborns the best soft infant care products at value prices while providing our guests great service and low shipping costs. Our partnership with BabyVision gives BabyMallOnline the flexibility to offer our customers everyday low prices on adorable baby clothing, bath towels, bibs, blankets, gift sets, shoes, socks and more.

BabyVision was founded in 1998 with a Playskool license to deliver better value, cute, comfortable, convenient and safe baby care products to parents and caregivers around the world. Over our 20 years in business, our team has together built BabyVision into a leading designer, developer and marketer of branded baby apparel and soft goods around the world. Our brands, Luvable Friends, Hudson Baby, Yoga Sprout, Touched by Nature and Little Treasure, reach millions of moms and newborns around the world annually. We are dedicated to creating a high-quality product offering with adorable and unique in-house prints and designs at a price point that is affordable for all parents and caregivers. We attribute our success to our passion for great product, our operational and financial expertise, and our strong sourcing and sales relationships, all while preserving our entrepreneurial mindset as our company grows. We continue to develop products with beautiful prints and designs and high quality fabrics, while still offering our customers a diversified product offering at competitive prices.

Our company-owned brands offer distinct looks for parents and caregivers who want differentiated designs and patterns for their little one. We work hard to maintain the integrity of our products while hitting affordable price points. We invite you to review our products across bath, bedding, clothing, feeding, footwear, and gift sets.

Luvable Friends provides moms with a diversified, cute offering of baby soft goods basics. Hudson Baby is a premium baby essentials line offering fashion forward designs, high quality fabrics and fun themes. Yoga Sprout features fun, comfortable athletic wear with vibrant colors and playful patterns. Touched by Nature is an organic clothing and accessories brand offering coordinated layette pieces made from super soft 100% organic cotton. Our newest brand, Little Treasure, will offer moms elevated quality newborn infant essentials at value prices.

Our company operations and headquarters are integrated in Poughkeepsie, NY in the beautiful Hudson Valley while our primary sales office is in the Garment District in Manhattan, NY. Our company strives to create a culture of honest communication, teamwork and community involvement and we are committed to hiring a diverse workforce. We are proud of our relationship with Dutchess ARC to provide individuals with developmental disabilities an opportunity to work with our
company.

We are excited about the future of our brands, products and opportunities to expand our distribution. We have positioned our company to be an active player and beneficiary of the global growth in the newborn infant market, creating a unique product offering that moms need and want. While the U.S. retail store climate continues to be challenging, our brands and products resonate with moms and we see sustained momentum for growth in both retail stores and e-commerce platforms.

As always, we look forward to supporting our retail store, e-commerce, and international partners with high quality products, attractive designs and competitive prices. We look forward to serving all new parents with adorable baby products that make the most exciting adventure and experience of their life more fun and memorable.

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